To get an exact feedback on the media value of the 09-10 Clipper Round the World Yacht Race, the Clipper Organizing Committee entrusted SMS Sports Market Investigation Bureau to make an investigation on the media coverage of 09-10 Clipper Round the World Yacht Race from the beginning of the race season to Feb. of 2010 (including Chinese media coverage of Qingdao Stopover, which is being summarized). The result shows that media coverage is positive.

    According to statistics, by the end of Nov. 2009, the global audience of this race season totals 0.23 billion. By the end of Feb., 2010, the number increased to 0.36 billion, with an increase of 0.13 billion. The number was 0.2129 billion during 07-08 season. There are altogether 2421 TV, broadcast, printing and digital clips. The media value doubled compared with that of last year-from 3 million British pounds to 6 million. The media coverage number is 2.5 times of last season, which brings a media value of over 0.15 million British pounds (about 0.157 billion RMB)