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Qingdao International Sailing Week Tourist Commodities, Souvenirs Development Campaign Started
青岛帆船网 2010-06-18 19:55:25 

    On May 19 afternoon, 2010 Qingdao International Sailing Week Organizing Committee Office, the Municipal Tourism Administration held a forum on Qingdao International Sailing Week souvenirs, and gifts design in the Administration Center of Sailing Sports. Nearly 30 heads from enterprises of tourist souvenirs development, and sales attended it. The president of Sports Federation and executive vice president of Yachting Association Lin Zhiwei, the director of Large-scale Activities Office of the Municipal Tourism Administration attended the forum.

    At the meeting, the relevant staff of the organizing committee office introduced the preparations for the Qingdao International Sailing Week and the Olympic City Mayors and International Sailing Summit Forum. They also put forward specific requirements for souvenir design and development, and their appraisal. More than 10 enterprises including Qingdao Jinwang, Qingdao Beidiao, Qingdao Gimhae, Qingdao Sailing City, Qingdao Beer Culture Communication Co. Ltd have reported the development of characteristic souvenirs. They talked about the bottleneck that constrain festival souvenir development and expressed their willingness to cooperate with the Organizing Committee Office to develop souvenirs which could represent the Qingdao International Sailing Week and the image of "sailing city" . Chairman Lin Zhiwei said that the souvenir development of Qingdao International Sailing Week was a necessary move to show off Qingdao as a unique Olympic Sailing city. It is also an essential measure to upgrade Qingdao’s reputation and enrich the connotation of cultural tourism during the Qingdao International Sailing Week. At the same time, in order to encourage more enterprises to participate in souvenir development, the organizing committee office will provide a good platform for them in the following three aspects: first, removal of the obstacles for easy souvenir accessr, encouraging enterprises with development potentials to develop and sell the sailing week souvenirs; Second, focusing on the promotion of the sailing week souvenirs during the international sailing week with the help of media and the Internets; third, taking effective measures to actively provide good sale channels and operation platform for the enterprises.

    The purposes of collecting souvenirs are: first, they will be presented to the foreign guests attending Qingdao International Sailing Week and the Olympic Sailing City Mayors Forum by Qingdao International Sailing Week Organizing Committee, Second, they will be on public sale to meet the demand of the domestic and foreign tourists during the Qingdao International Sailing Week. Souvenir designs covered eight categories including cases, handbags, leather goods, stationery, sports goods, handicrafts. In order to enhance the enterprises’ participation, the organizing committee office will organize appraisal of the souvenirs, and those that achieve awards will be on the list of greater promotion.


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