The seventh Shandong cultural industry exposition was held on11_th October in Jinan International Exhibition Center, which themed“new age, new energy, new creativity, new development”. The Qingqing BIRN, as the mascot and the propaganda ambassador of“Sailing City”, attracted the audience and visitors with its lovely and energetic image and became the super star on the spot. Qingqing BIRN show the charming and energy of“Sailing City”.

On the opening ceremony, Guan Zhiou, the Propaganda Minister inspected the achievement and the products development of the mascot and the propaganda ambassador of“Sailing City” in the recent years, and highly appraised the product development of the combination of cultural industry and the city brand presentation. Wang Lei, the Director of Shandong Cultural Department also gave high praise for the Qingqing BIRN and its relative cultural industry.

In the Qingdao comprehensive exhibition area themed“ the light of SCO summit and energetic Qingdao”, The Qingqing BIRN danced a very special step called“sea-weed dance”, which is appealing to the audience and visitors. It is reported that Qingqing BIRN is not only showing as a unique product of Qingdao cultural industry in Qingdao comprehensive exhibition area, it is also selected in Shandong cultural industry exhibition area, which is extremely popular among visitors with more than50 products of Qingdao“Sailing City” cultural industry.

The Qingqing BIRN has a indissoluble bond with Shandong cultural industry exposition. On the sixth Shandong cultural industry exposition in2016, the official image of Qingqing BIRN was released and after2-years development, Qingqing BIRN had became a mature product line with more than50 relative cultural products. Besides, as a cultural propaganda ambassador, Qingqing BIRN has led the cultural industry of“Sailing City” to Shandong cultural industry exposition, and was chosen to represent Qingdao City.

This year is the40_th year of the National Reform and Opening, the2008 Olympic Sailing Games had been held successfully in Qingdao for10 years. In the past10 years, the sailing industry of Qingdao has developed at a great speed and the sailing culture has become the representative culture of Qingdao. Qingdao,as the leading city of Asian sailing sports, has introduced the International Extreme Sailing Series, Clipper Ocean Race, Paralympic Sailing Games, Volvo Ocean Race and so many magnificent sailing events. Besides, Qingdao saw the hold of the”Far East” International Sailing Series, Qingdao International Sailing Week, City Club Sailing Games and other fascinating festival sailing activities. The relative departments make an effort on increasing the audience by holding activities such as“sailing campus” and“welcome to sailing”, and try to heighten the sailing atmosphere of Qingdao and make Qingdao worth the name of“Sailing City”.