Qingdao is the birthplace of modern Chinese sailing and the cradle of new China's water sports. In 2001, Qingdao municipal Party committee and Qingdao municipal government made a strategic decision to build China's"Sailing City" by taking the opportunity of hosting the Olympic sailing competition. The 2008 Olympic sailing competition and Paralympic Sailing Competition have become the key for Qingdao to open the sailing world, leaving precious Olympic Wealth: the Chinese sailing events have achieved the breakthrough of gold medal zero in the Olympic Games; the Olympic Sailing Center has become a city landmark landscape, and the Olympic culture and city image have been organically combined, forming the heritage of the"Sailing City" city brand. In the post Olympic era, deepening the comprehensive pulling effect of"Sailing City" brand has become the theme of this coastal city. Qingdao has successively introduced clipper, Volvo, extreme sports, world cup and other top international events, and established a large number of independent brand events such as the"Far East Cup" International Regatta, the"mayor's Cup" International Regatta, the City Club Cup International Regatta (ccor), Qingdao International OP sailing Camp & Regatta, and the international famous school Regatta (Qingdao, China). Captain Guo Chuan and a group of Chinese navigation leaders such as Song Kun, Liu Xue and Xu Jingkun have emerged, and a number of world sailing records have been set.
We have cooperated with more than 10 countries to launch the sailing of"Qingdao, China" on the 21st century Maritime Silk Road, to commemorate the 70th anniversary of the victory of the world anti fascist war in the Arctic Ocean and the"Far East Cup" maritime Silk Road in Northeast Asia, and achieved remarkable political influence and a number of achievements in economic, cultural, sports, port and tourism cooperation. World Sailing Federation awarded Qingdao"outstanding contribution award of world sailing development". The world Sailing Federation and Asian Sailing Federation awarded the"ten year wind city Award". China Sailing Association awarded the"outstanding contribution award of China's sailing development".
Qingdao's determination and mission to inherit the Olympic Games and build a world-famous"Sailing City" has been fully recognized by the International Olympic Committee, the world Olympic City Alliance and the world Sailing Federation for its vigorous development of sailing festivals, events and culture, and it has participated in several international conferences to introduce and share its work experience. Former IOC President Jacques Rogge pointed out that Qingdao will not be the same in the international sailing Olympic city. General secretary Xi Jinping recommended to the world at the Qingdao summit of the SCO in 2018 that Qingdao is the famous"sailing capital". Drawing on the successful experience of the world sailing festivals such as Kiel sailing week in Germany and Brest sailing festival in France, Qingdao has held the Qingdao International Sailing week since 2009, which has established the goal of building a first-class and internationally renowned sailing festival brand in Asia. As an important festival brand of Qingdao, Qingdao International Marine festival was founded in 1995. In 2014, based on the principle of complementary advantages, Qingdao International Marine festival was integrated into Qingdao International Sailing week as a whole. The combined sailing week and marine Festival highlights the international, open and participatory nature, takes sailing leisure sports as the carrier, international sailing events as the core, international sailing exchange as the main line, tourism promotion, business exhibition and industrial exhibition as the focus, covering sailing popularization, marine science and technology, youth sailing exchange, tourism, commerce and leisure and other characteristics, and becomes a fusion Blue economy, marine sports, marine culture and tourism, marine science and technology in one of the marine event, Qingdao to build a world-famous"Sailing City" and the construction of an international marine city brand Festival. Qingdao Sailing week · marine Festival, as the first national brand sports industry demonstration project in Qingdao, is known as the top ten festivals with the most international influence and the first ten brand festivals integrating culture and tourism in China.
Since its inception, Qingdao International Sailing week · Qingdao International Marine Festival has been a platform for Qingdao to build a"Sailing City", to display the fashion city, sailing culture, marine tourism and leisure, and marine exhibition and exchange. It is a venue for international sailing events to set sail passionately. It is also a Carnival for urban citizens comparable to Qingdao International Beer Festival.
Build a platform, add platform thinking, speed up the integration of all elements of the sailing industry resources, and strive to build a global open high-quality resource cluster in Qingdao.
Efforts should be made to establish three-dimensional cooperation and development platforms among cities, countries and international organizations. Over the past 10 years, Qingdao has successively promoted a series of fruitful agreements with events and festivals as the carrier. Qingdao International Sailing week · Qingdao International Marine Festival is a friendly festival with Kiel sailing week in Germany and Brest sailing festival in France. The Organizing Committee of Qingdao major international sailing events (festivals) signed the youth sailing exchange agreement with dozens of sailing organizations from France, South Africa, Australia, New Zealand, Singapore, Poland, Russia, Spain and other countries. International people to people and cultural exchanges, such as the Olympic Sailing City Mayor Summit Forum, the 10th anniversary high-end dialogue commemorating the success of the Olympic sailing competition, the high-end dialogue of the club around the China Sea, the Asia Pacific leisure boat summit, were held, the China leisure boat development alliance was established, the strategic cooperation agreement on sailing in coastal cities was signed, the Qingdao Declaration on international sailing and the sea around China were issued Qingdao declaration of yacht club and Qingdao consensus are a series of fruitful industry consensus and achievements. Every year, more than 1000 athletes from dozens of countries and regions such as the United Kingdom, the United States, New Zealand, Australia, France, Japan and South Korea come to Qingdao to participate in the event. Qingdao International optimist training camp & Regatta has become the annual event of the international optimist Association. The brand image of the"Far East Cup" International Regatta is on the New York Times Square. New brand events such as"sailing League" and"shipowner's Cup" are constantly enriching the festival content. The International Sailing Competition (Qingdao, China) has attracted top universities from home and abroad, such as Oxford and Cambridge, Berkeley, California, Russia, Moscow University, Netherlands University, Paris University, Tsinghua University, Zhejiang University and so on, to participate in the exchange activities of sailing events. The cross-border integration of Higher Education and leisure sports has improved the integration ability of Qingdao in the field of international higher education and sailing sports Power.
Introduce the market, multiply by market thinking, accelerate the pace of industrialization, activate endogenous power, social capital and enterprise participation become new driving force, sailing events are in full bloom, industry is more active, and promote urban development.
Sailing week · marine Festival has become a comprehensive city festival integrating sports, culture, tourism and commerce, which has greatly promoted the rapid growth of related industries. According to the 2016 national sports industry survey, the total output of Qingdao's sports industry is 41.3 billion yuan, with an added value of 14.04 billion yuan, accounting for 1.51% of the city's GDP, 0.71 percentage points higher than that of the state. Among them, the proportion of sailing industry such as performance industry, training industry, manufacturing industry, marine leisure industry and tourism promotion industry is increasing year by year. During the festival, the occupancy rate of star hotels, youth hostels and other guest rooms near Qingdao Olympic Sailing Center reached saturation, showing a hot situation of one room. In the past three years, about 800000 people and tourists have participated in the sailing week · marine festival every year, bringing tens of millions of economic benefits directly. The integration of sailing manufacturing, sailing exhibition and sailing tourism has also achieved good market economic benefits. Qingdao will promote the"Sailing City" series of brand events as tourism products to the whole country. Interact and integrate with the gold medal Festival resources such as Qingdao City Shopping Festival and Qingdao International Beer Festival to enhance the driving force of the industry. Qingdao's sailing has become a high-quality leisure product covering a wide range of audiences, which adapts to the general trend of the transformation of social sports leisure mode in the future. The white sail will become a new growth point to promote the development of Qingdao's industrial economy.
Integrate into the society, make multiple of integration thinking, and create a sailing carnival with distinctive"Sailing City" urban characteristics.
Interact with the city. In the summer tourist season and Qingdao International Fashion City activities, a series of sports and tourism fashion projects suitable for all ages, such as photography competition, Centenary architecture exhibition, dry matter Festival, white wave electronic music festival, have been held. Build the Olympic Sailing food beer garden, highlight the marine themed catering rest block, covering the creative container industry and Michelin boutique food exhibition. We will launch night beauty cultural performance, sea magic show, the world's most beautiful sea debut, integrate the performance of Olympic Sailing Center, museum, conference center, sailing yacht, event training and other resources, launch research tourism products, and let domestic and foreign tourists enjoy sailing week · marine Festival. With the popularization of young people and sailing for all as the starting point, sailing leisure sports has become a key brand in Qingdao's national fitness work. The youth sailing training camp based on various clubs and training bases has played a good role in promoting the socialization of sailing experience training. The sailing experience activity of"sailing for all" launched for the public tourists has continuously consolidated the mass foundation of"Sailing City" and realized the full coverage of the popularization objects from children to adults. Relying on the international media communication platform of"Sailing City", the reputation of sailing week and marine Festival is growing. The whole media of American International Daily and Xinhua news agency focused on publicity. Tencent, Netease, Sohu, Shandong TV station, today's headlines, tremolo, etc. broadcast the event live on TV and online, covering 10 million audiences.
With the continuous growth and rapid growth of the festival, Qingdao International Sailing week · Qingdao International Marine Festival has been praised by many parties, gained rich spiritual wealth and formed its own core value and unique quality. From the perspective of urban development, sailing week Ocean Festival has become an urban festival that has achieved mutual achievements with Qingdao International Beer Festival. The blue sea foam and the golden beer foam become the gold partner of the summer tourism market in Qingdao. From the international perspective, the sailing week and marine festival will take Kiel week in Germany and Baccarat week in Italy as the benchmark, and undertake the mission of displaying fashion elements and cultivating fashion life in Qingdao international fashion season.