As an open brand, QingdaoInternational Sailing Week· Qingdao InternationalMarine Festival has adhered to theecological thinking of "developingsports by opening up". It has beenfully integrating social resources,using the Sailing Week · Marine Festival platform to tap developmentpotential and extend the industrialchain, and carrying out in-depthcooperation with different types ofbusiness to build a sailing industrycloud ecosystem. By doing so, it willgather the strength of more socialbrands via the "sailing city" brand,incorporate sports into more socialbrands, and create a more opencooperation platform to jointlypromote the high-quality growth ofsports in Qingdao. 

Now, through the Sailing City brandpromotion platform built by the government, more and more social forceshave joined in the development of Qingdao's sailing event and private capitalhas become a new driver in stimulatingthe vitality of the sailing event. Enterprises, individuals and the governmentare making concerted efforts to makethe "big cake" of original IP eventseven bigger.